World’s first plastic-free aisle opens in the Netherlands

The supermarket Ekoplaza in Amsterdam offers an entire aisle of more than 700 plastic-free products.

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Europe’s first plastic-free supermarket aisle is being hailed as major progress in the war on plastic pollution. The aisle will be at the Dutch supermarket chain Ekoplaza where shoppers can now choose from more than 700 plastic-free products.

“For decades shoppers have been sold the lie that we can’t live without plastic in food and drink. A plastic-free aisle dispels all that. Finally, we can see a future where the public have a choice about whether to buy plastic or plastic-free. Right now we have no choice,” said Sian Sutherland, co-founder of A Plastic Planet, the group behind the campaign, The Guardian reported.

Ekoplaza is planning on rolling out similar aisles in all of its 74 branches by the end of the year.

One of the main concerns is always the price but the campaigners have assured that the products will not be more expensive than plastic-wrapped goods and will be “scalable and convenient”.

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