The new policy is well supported by animal rights organisations.
ASOS, the second biggest clothing site in the UK, has announced that from January 2019, they will no longer be producing clothes made of mohair, silk, cashmere, and feathers. Products that have teeth, bone, and pearls (from molluscs) will also be part of the ban.
The new policy states: “Asos firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics … Asos is committed to working with industry expert groups to support the ongoing research, development and implementation of animal welfare standards and transparency in the leather supply chain.”
Animal rights organisations such as PETA has also given their support to ASOS’s move. “The global online retail platform is reflecting a profound shift in public attitudes towards the rearing and killing of animals for fashion,” said Elisa Allen, PETA’s UK director.
“Consumers are changing the face of the industry by demanding that designers and retailers offer clothing and accessories that look beautiful without harming animals,” she added.
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