Instagram’s most liked photo, the picture of an egg, is now being used to promote a mental-health campaign.
The egg, known as Eugene, has cracked after “feeling the pressure” of all the attention it received on social media. A message posted alongside the broken egg advises people to seek help if they feel the same way.
More than 52 million people have now liked the original picture, which was posted in January.
When it first appeared on Instagram, it seemed to have only one goal, to take the mantle of the most liked photo on the platform from the teen sensation Kylie Jenner. It took Eugene just nine days to beat Jenner’s picture of her holding hands with her newborn daughter, Stormi.
A total of six images of the egg – with varying levels of damage – have been posted since then, culminating in the latest video post with a message that reads: “Phew! I feel so much better now 😊 If you’re feeling the pressure, visit talkingegg.info to find out more. Let’s build this list together 🙌”
A link then leads followers on to a website featuring a list of countries and the different mental health services available in those locations.
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