“I must have it.”
This is what your audience should feel after watching your product launch video. It also signifies your success.
Product launch video is a strategic marketing tool that can make or break your product. It means a fine video can trigger people to get your product right away whereas a bad video can discourage them.
Now, if you want to generate buzz in Austin, you have to create a stunning product launch video. This can be city-centric like using the hippy vibe, great live music venues, colorful sunset, and starry night sky or it can be something broader.
In case you’re a pro videographer yourself, then it’s going to be easier in your pocket. If you aren’t, then fret not!
Try out a top video production company in Austin – Local Eyes; for instance. They will make sure to come up with a video that encourages viewers to–
- Purchase
- Pre-order
- Learn more about the product
Product Launch Videos
A product launch video is a visual depiction of introducing new products to the market, to us. Specifically, it showcases the features, benefits, and usage of your product to create awareness and educate your audience.
Such videos can come in any form—
- Animation
- Vector graphics
- Raster graphics motion pictures
- Stop motion
- Live action
- 3D renderings
In short, product launch videos work to explain what the product is and what it does to fulfill the needs of the target audience.
Every company, agency, or marketing firm has its definition, processes, strategies, and ideas for promoting the products in videos. Nevertheless, an effective video tells a powerful story and creates an emotional connection with your audience.
For this, it’s important to understand who the audiences are at first. For Austinites, the video should have sprinkles of elements that represent Austin or Texas.
Examples
Apple: iPhone Introduction
Remember Steve Jobs unveiling the first iPhone in 2007? The video’s simplicity helped a lot in keeping the audience engaged. It gave a little teaser focusing on the product’s revolutionary features– a phone with a touchscreen, camera, music player, and internet– something that would change everything.
Dell Gaming G15 TGL Laptop
The video is a mix of animation and graphics and captures your attention in the first 9 seconds. It starts with telling you that the Dell laptop is going ‘to make your game epic’.
Then, it goes straight to its unique features– improved thermal design, HD visuals, and high refresh rate– just to boost your gaming experience. It also has colorful animation that matches the vibe of the Austin sunset skyline.
YETI Coolers Vs Grizzly Bear
This is a live-action video that puts the new bear-proof Yeti Coolers to the test. It starts with incredible interesting music, something Austin is known for. However, the visual shows how the cooler withstands the abuse of a grizzly bear.
It captivates the viewers with its test-like approach and lets them know that the product is perfect for your next adventure in the wild.
Benefits Of Using Product Launch Videos
Types of Product Launch Videos
Explainer videos
Slightly long, detailed videos describing how the product works and the key benefits. It’s mainly released during the launch to promote the product on any platform.
Launch teaser videos
Short, attention-grabbing teasing-type clips released before the official launch.
Demo videos
Visuals showing the product in action. It mostly includes step-by-step demonstrations and is presented in live webinars for launches of brand-new technology.
Recorded live event videos
Videos that show recordings of live events where a presenter walks you through the new product and hypes all its features.
Product reveal videos
Visuals dramatically unveil the fresh, new product. It displays the standout features and often uses different graphics to draw attention.
Unboxing videos
These videos give you a first-hand look at the product as it’s taken out of the box. Such a type not only talks about the product but also the packaging, included accessories, and initial impressions.
Why Do You Need A Product Launch Video?
Enhances Brand Visibility
The content in product launch videos helps stimulate businesses and brands to convey their message. Its visuals and audio elements play a key role in the brand visibility.
According to statistics, websites with effective videos are 53 times more likely to rank on the SERP of Google than other methods.
The more powerful the message, the more effective the video, and the more the engagement. That way, it works to increase brand visibility.
Engages Potential Customers
Studies say– video messages have a 95% retention rate whereas text messages have only 10%.
So, your product launch videos can effectively engage potential customers besides the existing ones. Moreover, such videos create a dynamic and interactive experience, especially when it’s good content.
It helps bring you closer to your audience and further better communication with them.
Increase conversion rates
As soon as you add a product launch video to a landing page, chances are high that the conversions will increase by up to 80%.
Because they grab potential customers more effectively, the videos can boost conversion rates.
Not only does the video show the products but gives a nice demo of their benefits. There’s a clear call to action as well that helps encourage the viewers. With this, you can turn the viewers into customers with ease.
Customer Retention and Loyalty
A stunning product launch video helps make customer relationships much stronger. You can get loyal customers which further boosts your business.
The content in the video just has to be engaging, informative, and relevant to the audience. For Austin, the visuals should have a little touch of the city or the state. This can keep your customers invested and hooked to your brand.
In consequence, you’ll notice an increase in long-term and loyal customer base.
Enhance SEO Performance
Adding stunning product launch videos to your website and different platforms helps enhance its visibility on the web.
Search engines always favor video content because the audience, even Austinites prefers watching something over reading. So, when you create a good and informative product launch video, search engines will do their work to rank it high in SERP.
This leads to— an increase in SEO performance > a boost of visibility > more traffic to your website > and business growth.
Planning Your Product Launch Video
Setting Clear Goals
Start by jotting down all your goals and objectives. Then, narrow it down to specifics.
Define the Key Message and Objectives
Write what you exactly want in the product launch video. Regardless of what you’re conveying, the message has to be straightforward. Plus, you have to specify the tone, style, and different elements of the video.
Create a list of your target audience. Ask yourself whether you’re focusing on individual brackets or it’s broader. Know about the interests and preferences of your audience. Then come up with a message that speaks to them.
If it’s Austin-based, these can be your audience for product launch videos.
Target Audience
- Austinites (of different genders, races, ages, and cultures)
- Techies or tech bros
- Early adopters
- Local influencers
- Industry professionals
- Investors
- Retailers
- Media and press
- Loyal and potential customers
- General Consumers
Make sure those elements capture the essence of your audience’s background. For Austin, try to make it for the Austinites, Bats, and the weird. This will help make the video more effective.
Next, align your video content with broader business objectives. Think about specific outcomes. It can be anything— increasing brand awareness or driving sales.
This way, you can make sure the product launch video helps you achieve these goals.
Creating a Storyboard
A storyboard simply organizes your vision and goals. It gives you a visual roadmap to make sure the narrative is cohesive enough to pull the audience.
A well-planned storyboard is a powerful weapon. Because it helps you visualize each scene in the product launch video. Through a storyboard, you can align the content with the goals and overall message.
Steps to an Effective Storyboard
- Define goals and objectives
- Know your target audience
- Create a script
- Outline key scenes
- Sketch the scenes
- Add dialogues and notes
- Include visual and audio elements.
- Plan the shots
- Reviews and revise
- Get feedback
- Finalize the storyboard
Templates
For storyboarding, you can use drawing or illustration tools. You’ll also find several digital templates available online that can be super useful. Some great options are:
- Canva
- Boards
- StoryboardHero
- Storyboard That
Budgeting and Resources
Estimating Costs and Resources Needed
Note down the budget you’ll need for equipment, location, traveling, videographer, team, and post-production.
You can get some ideas from the table.
| Category | Item | Cost |
| Equipment | Cameras (REG or ARRI) | $5000 to $10,000 |
| Lenses | $1000 to $3000 | |
| Lighting Kits | $1000 to $3000 | |
| Audio Equipment | $1000 t0 $2000 | |
| Location | Rental | $1000 to $3000 |
| Permits | $200 to $800 | |
| Traveling | Local transportation | $200 to $2000 |
| Flights | Over $1000 | |
| Hiring Professionals | Videographer or Director | $1500 to $3000 per day |
| Video production house | $10,000 to $30,000 | |
| Production and post-production | $3000 to $7000 | |
| Actors and models | $500 to $5000 | |
| Miscellaneous | $5000 |
Deciding Between Diy And Hiring Professionals
It’s important to balance quality and budget. In case you’re a pro videographer, you can shoot the video yourself to cut down some expenses.
However, if you aren’t, consider a good video production company. Austin has great production houses like Local Eyes. They usually offer product launch videos at around $5,000 to $20,000 depending on style, elements, and length.
Tips For Staying Within Budget
- Prioritize key elements
- Use local talent and creative people
- Negotiate rates
- Utilize local colleges like UT Austin for student talent
Pre-Production Phase
Pre-production is all about the planning.
Have a thorough discussion about the ideas with your team. The planning and outlining can help make your product launch videos from vanilla to something vibrant.
Make sure each detail and element is meticulously planned and organized.
Scriptwriting
The script has to be well-structured. It should visually outline all the scenes and sequences of the video. Consider the striking features of the product and what you’ll use to portray it.
Communicate with the team and discuss what kind of story and script the product launch should have. This way, you’ll get better results.
We suggest you research the cultural sides of Austin in case that’s where you’re from.
Austin has different ethnic groups–
So, make sure the script of your product launch video has a cultural touch of Austin. It’ll prompt your audience to notice and check the video.
Assembling Your Team
Pick a team that’s talented and creative.
A skilled and productive team can bring out the best in the content. If you’re hiring professionals, go through all their works from oldest to newest. In case the samples satisfy you, crack the deal with them.
Austinites are the friendliest of the bunch. Still, it’s important to make sure the team is well-behaved, punctual, smart, and a good listener. This will ensure efficient communication between you and your team.
Result–
You can effectively build a stunning story for the product launch video.
Location Scouting
Austin has several sites with striking views. However, pick the location that helps enhance the impact. Choose the one that’s relevant to your product launch video content.
Hence, scout for the venues and locations that go well with the video’s message and entire theme.
Some top spots for product launch videos in Austin are—
- Sunset Boat Cruise with Bat Watching
- Lake Austin
- Pfluger Pedestrian Bridge
- Texas State Capitol
- Barton Springs Pool
- Lady Bird Lake Hike and Bike Trail
- Robertson/Stuart & Mair Historic District
- The Driskil
- Mount Bonnel
- Old Bakery and Emporium
- Neill-Cochran House Museum
- Zilker Metropolitan Park
Tips For Finding Affordable And Suitable Venues
- Use connections within Austin communities, local drivers, and acquaintances to find hidden gems and potential discounts on venue rental fees.
- Book venues during off-peak seasons and times of the day.
- Use co-working spaces
- Check out public places like parks, community centers, and libraries.
- Negotiate packages.
Importance Of Setting And Environment
- Enhance brand image
- Engages the audience
- Supports product story
- Boosts production quality
- Reflects Austin’s Weird Vibe
Production Phase
The production brings vision and mission to reality.
You and your team must have all the gear, gadgets, and goods ready to shoot your product launch videos.
Have a checklist like–
- High-quality cameras: To capture crisp and vibrant shots
- Sturdy tripods and monopods: For stable shots
- Professional lighting setups: To enhance the mood and clarity of the shots
- Dynamic microphone: To have sharp audio quality, clear dialogues, and ambient sounds.
Camera Equipment, Lighting, Sound, and Software
| Factors | Equipment | Details | Purpose |
| Production Phase | |||
| Camera gears | Camera | Professional-grade cameras like the Sony FX6 or Canon C300 Mark III | Versatility and high-resolution capture. |
| Lenses | A range of lenses (prime and zoom) | Different shooting scenarios. | |
| Solid Supports | Sturdy tripods, monopods, and gimbals | Stable shots | |
| Audio gears | Microphone | Quality shotgun microphones (like the Sennheiser MKH 416) | Clear audio capture. |
| Audio Recorders | Portable recorders (like Zoom H5) | Backup audio recording. | |
| Wireless Systems | Wireless lavaliere microphones | Interviews and presentations | |
| Lighting | Lighting Kits | LED panels or softboxes with adjustable color temp and intensity | Better views and rich capture. |
| Lighting Accessories | Diffusers, reflectors, and gels | Light controlling | |
| Post-Production Phase | |||
| Software | Editing Software | Adobe Premiere Pro or Final Cut Pro X | Video Editing |
| Audio Editing | Adobe Audition or Pro Tools | Audio Adjustment and Voice clarity | |
| Color Grading | DaVinci Resolve or Adobe SpeedGrade | Color correction and grading | |
| Sound Design | Audio Plugins | Waves or iZotope | Noise reduction, EQ, and mastering |
Filming Technique Tips
Camera Equipment and Settings
- Use HD or 4K cameras.
- Austin also has rental services for high-quality gear.
Lighting and Sound
- Opt for natural light to get amazing shots
- Make the most of Austin’s sunny weather.
- Use directional mics to capture clear audio.
Capturing High-Quality Footage
- Use strong and wobble-free shots so they are steady.
- Consider using different angles.
- Make sure to focus on the product.
Directing Your Video
Communicate clearly with your team. They must adhere to schedules, listen to your opinions, and direct shots accordingly.
Make sure the team captures high-quality footage with perfect angles and moments. They should bring out the best in the visuals that align well with your product.
Example: Let’s say your product is an eco-friendly item. You can consider featuring Austin’s natural parks like Zilker Park. This will resonate well with eco-conscious residents.
Also, encourage the team about their performances and maintain a positive atmosphere. Stay organized and keep a tight schedule so you can get it done on time.
Post Production Phase
This phase will give your disordered footage a good shape.
Here the teams combine all the raw outtakes, use different ideas, and make the product launch video informative and eye-catching. You just have to check whether they do it correctly and effectively.
The more creatively they edit the product video, the better the result.
Editing Your Video
Editing plays a key role in post-production. You can even skip the location shot and create a product launch video through graphics. All you need is your product and good editing software.
Usually, editing requires some basic techniques like-
- Cutting scenes.
- Sorting the footage.
- Laying out the primary shots making sure the product is prominently featured.
- Putting transition between clips.
- Adding sound effects or music that complement the product’s portrayal.
- Inserting visuals, graphics, lower thirds, titles, and end cards, highlighting product features.
- Removing unwanted noises.
- Enhancing ambient sound and voice clarity.
- Adjusting color grading, temperature, and other effects to make the product and background look the best.
- Fine-tuning the edit
Incorporating Branding Elements
Consider gathering these brand assets
- Logos
- Color palettes or schemes
- Fonts
- Predesigned elements.
Well-branded Video Examples: Apple, Nike, Coca-Cola, Dell, and YETI.
Finalizing and Reviewing
Make sure to watch the video multiple times. This helps you catch any mistakes or errors made during the edit.
It’s better to show it to experts and friends to know what they think about the video. You can also use community platforms of Austin like Facebook groups or forums to get different perspectives.
Fine-tune and adjust your product launch video as per the feedback.
Also, consider these factors while making final adjustments:
- Keep the pacing and flow smooth. It’ll ensure audience engagement.
- The thumbnail should be eye-catching.
- The end screen should have a call to action.
- Encourage the viewer to do something.
- Make sure to use soundtracks and sound effects appropriately.
- Voices should be clear.
- Audios and music should be well-synchronized.
- Graphics and animations should have consistency.
- All the elements should ensure visual appeal.
- Texts should be creatively used
- Visuals should align well with your marketing goals and audience
- The message should be clear
- The benefits of the products should be highlighted properly
Launching Your Product Video
Now it’s time to introduce your product to the world. Although the aim should be your target audience, the video should spread all across Austinites and beyond Texas.
For this, consider the following–
Choosing The Right Platforms
Here are some of the best social media platforms for product launch videos, especially in Austin.
Best Platforms
- YouTube
- Snapchat
- Tiktok
Tips for Maximizing Reach
- Optimize for SEO
- Use hashtags
- Share across multiple channels and platforms
- Encourage the audience to do something
Promoting Your Video
Social Media Strategies
- Post teasers.
- Engage with comments.
- Collaborate with Austin Influencers or other local stars.
Email Marketing Tips
- Create a compelling subject line. For instance: Unveiling our latest innovation in ABC Product.
- Include a powerful call to action. For instance: Watch now or Discover More.
- Personalize the Content based on customer preference.
Collaborations and Influencer Marketing
- Influencers
- Bloggers
- YouTubers
- Actors and Actresses (Local or international)
Measuring Success
Key Metrics to Track
- Views
- Shares
- Likes
- Comments
- Conversion rates
Analyzing Performance Data
Use these analytics tools to understand viewer behavior.
Frequently Asked Questions
What Makes a Product Launch Video Sucessful?
A strong story, a straightforward message, and a clear call to action— are keys to successful product launch videos.
How Long Should A Product Launch Be?
The length of the product launch video can be between 1 minute and 5 minutes but the best duration is 2-3 minutes.
Do I Need Professional Equipment To Create A Product Launch Video?
Yes. It’s better to have professional equipment to create a product launch video since it draws the audience’s attention easily. You can opt for rented equipment to cut down some expenses.
How Can I Ensure My Video Reaches My Target Audience?
To make sure your video reaches the target audience, try out these methods– use social media ads, collaborate with influencers, and optimize for search engines. This will increase visibility and engagement.
What Are Some Common Mistakes To Avoid In Product Launch Videos?
Here are some common mistakes to avoid in product launch videos—
- Overly long videos.
- An unclear or complicated message.
- Poor production quality.
- Poor representation of the product.
- Background and settings that don’t go along with the content.
Start Sketching Out A Stunning Product Launch Video
Creating a nice product launch video requires some basic factors like–
- Careful Planning
- Organized Production
- Precise Edits in Post Production
- Smart Marketing
That’s how you can have a successful launch.
