As you build your brand and grow your small business, there are so many factors that can lead you to the success that you’ve only dreamed of. Packaging is one such area that, while often overlooked, could lead to customer appreciation if you approach it in an innovative and unique way. Beyond protecting your product, smart packaging ideas can help you to achieve more goals, like the ones below:
Think sustainability with your packaging
When it comes to your product and packaging, it’s important that sustainability is high on your factor list. Sustainability in businesses, large or small, is important for our planet, and companies that are actively incorporating sustainable practices are appealing to customers.
Beyond being good for your business, doing good for the environment is a must. Keep in mind that various products respond to shipping stress in different ways. So, make sure you’re testing shipping materials, etc., before choosing sustainable packaging. For example, you may want medical device packaging validation before finalizing the kind of material you use. Do good for the planet while keeping your product safe.
Consider marketing on packages
While packaging is used to ship your products in a safe “container,” they can also serve to be beneficial for advertising purposes. A fun quip or catchy phrase that your brand uses often could turn eyes as your product is on route to consumers. While customizing your packaging with your brand’s logo or motto may be an investment, it’s a worthwhile one. You’d be surprised how people may remember your brand’s name simply by seeing a funny phrase on packaging.
Use technology
Why not provide more information to your audience with your packaging? If your customers want to know more about the product they’ve bought, through scanning a QR code on the package, they can learn anything they want, from ingredients to materials, history, and more. Find a printing company you want to do business with so that all of your packages include your QR code. This can make it easier for your audience to quickly access information they may want about your product.
Personalize on the inside
Beyond what’s on the outside of your packages, don’t forget to make the unboxing experience special for your customers as well. As a small business that is still growing, you may not be too worried about having to send out thousands of products in one day. With this in mind, you could try to personalize your packages in a way that makes customers feel special.
A small, extra item or a personalized note appreciating their business can allow you to reach your audience in a way that larger businesses may not be able to.
Seasonal and holiday packaging
A brand that takes the extra step to make things special for consumers is truly a brand that will get noticed. Taking your packaging to the next level through holiday packaging or seasonal inspiration can help your business stand out from competition. Even something as small as a ribbon around each product you send out is a fun gesture of holiday celebration.
There are people who love holidays, and they will appreciate this extra item on their packaging. Just make sure you have the budget for this type of packaging, as it can definitely get pricey to add more to your packaging. Additionally, you want to make sure you’re only choosing sustainable items for more environmentally friendly business choices.
In Conclusion
Small businesses have the potential to appeal to their customers in a more personalized way than they would be able to otherwise. Through things like personalized notes to customized shipping boxes, you can put your best foot forward as a brand and stand out from competitors.
